Full Inclusions, Timelines & Boundaries

Every build follows a structured process aligned to our SAFE Framework - Strategy, Architecture, Flow and long-term Evolution. Below you’ll find detailed inclusions, typical timelines, suitability guidance and scope boundaries for each tier.

KAJABI ESSENTIAL
Investment: $3,500 AUD / $2,300 USD
Timeline: 14 Days

Overview
Kajabi Essential is a professionally configured foundation build. It prepares your platform, structure and brand styling so you can confidently complete your own copy, imagery and offer content. This is structured setup and configuration, not full ecosystem development.

Best suited for
Founders comfortable writing their own copy, early-stage coaches and consultants, clients migrating to Kajabi, businesses needing professional configuration without advanced automation or sales architecture.

What’s included
Up to 5 core website pages (Home, About, Services, Contact and one additional page). Kajabi theme installation and platform configuration. Global brand styling including fonts, colour system and spacing consistency. Navigation structure including header and footer menus. Domain connection and email configuration. System pages styled including 404, blog template if activated and announcement bar. Legal pages added using client-supplied content. Foundational on-page SEO including meta titles, meta descriptions and indexing configuration. One structured revision round within scope.

What this means practically
You receive a fully styled and technically configured website that is ready for you to add your copy, upload imagery, connect offers and continue building independently.

Not included
Sales page builds, funnel architecture, paid offer configuration, email automation mapping, community setup, course build-outs, advanced integrations or copywriting.

KAJABI STANDARD
Investment: $5,900 AUD / $3,900 USD
Timeline: 6–8 Weeks

Overview
Kajabi Standard moves beyond setup into strategic structure. This tier focuses on aligning your website to your buyer journey and creating a conversion-ready presence with clean lead capture and tagging logic.

Best suited for
Coaches launching professionally, service providers with one core offer, consultants building authority and founders ready for structured lead generation.

What’s included
Up to 8 pages. Everything in Essential plus strategic UX refinement including buyer journey alignment and CTA placement. Lead capture integration including opt-in forms, enquiry forms or booking system connection. CRM tagging structure with basic automation triggers. Analytics configuration including Google Analytics and Meta Pixel setup. Strategic page architecture aligned to your offer positioning. One structured revision round within scope.

What this means practically
Your site guides visitors clearly, captures leads properly, organises enquiries through tagging and provides foundational tracking for future marketing activity.

Not included
Long-form multi-offer sales ecosystems, advanced automation trees, membership infrastructure, course build-outs, webinar funnels or lifecycle automation sequences.

KAJABI SIGNATURE
Investment: $8,900 AUD / $5,900 USD
Timeline: 10–12 Weeks

Overview
Kajabi Signature is a comprehensive revenue-ready build designed to support paid programs, multi-offer environments and scalable infrastructure. This tier moves beyond a website and into structured business system readiness.

Best suited for
Established coaches, course creators, multi-offer founders, brands preparing for launch and businesses requiring sales pages and community configuration.

What’s included
Up to 10 pages. Everything in Standard plus advanced site architecture structured for growth. Up to 2 fully structured long-form sales pages within the 10-page allocation. Each sales page includes structured section hierarchy, objection handling sections, social proof positioning, CTA flow logic and checkout connection. Offer configuration including pricing setup, payment plans, access permissions, purchase-trigger tagging and basic welcome automation trigger. Foundational email system setup including organised tagging for leads and buyers and separation of automation logic. Community or membership-ready configuration with access rules prepared. 14-day post-launch refinement window for minor adjustments within scope.

What this means practically
You can confidently launch paid programs with structured email logic, clean buyer processing and a growth-ready site architecture.

Not included
Advanced evergreen funnels, behaviour-based automation trees, multi-product lifecycle sequences, external CRM integrations beyond basic setup, paid advertising management or ongoing campaign strategy.

EVOLVE – ENTERPRISE & CUSTOM ECOSYSTEMS
Investment: From $12,000 AUD / $8,500 USD
Timeline: 12–16+ Weeks

Overview
Evolve represents the highest tier within the SAFE framework. This is a custom ecosystem engagement for scaling brands requiring advanced automation, multi-offer infrastructure and integrated system architecture. This is not simply a website build; it is structured business evolution. All projects begin with strategic discovery and architecture mapping.

Best suited for
Six-figure and multi-program founders, membership-based businesses, agencies delivering education, brands integrating multiple platforms and businesses requiring advanced automation and lifecycle structuring.

What may be included
Expanded multi-offer site architecture with 12–15+ pages as required. Funnel ecosystem design including webinar funnels, evergreen sequences, waitlists and launch campaign structure. Advanced email automation including behaviour-based tagging and multi-branch automation trees. CRM and external platform integrations. Payment configuration and advanced checkout logic. Community and membership ecosystems including tiered access and drip configuration. Advanced analytics and tracking setup. 30-day post-launch optimisation window.

What Evolve is designed to achieve
Operational clarity, automation sophistication, reduced manual workload, integrated systems and scalable infrastructure.

Not automatically included
Full copywriting services, paid advertising management, ongoing marketing retainers or third-party platform subscription fees.

ADD-ONS & ENHANCEMENTS
Optional services available across tiers include advanced automation architecture, AI avatar and AI video packs, branding coordination, conversion copywriting, course build-outs, funnel builds and technical integrations. Full add-on inclusions and pricing are detailed on the Add-Ons page. 

GENERAL SCOPE NOTES
Timelines depend on client responsiveness and timely provision of required materials including branding assets, imagery, written content, legal policies and offer details. Delays in supplying these items may impact project timelines. Page limits include all standard pages unless otherwise scoped. Revisions apply within defined scope and revision structure. Additional requests outside agreed scope are quoted separately. Projects require a 50 percent commencement deposit with the remaining balance due prior to final launch or transfer. For Signature and Enterprise builds, staged payment arrangements may be available prior to commencement. Final transfer occurs upon completion of payment. Pricing is listed in USD. Australian clients may be invoiced in AUD at the current exchange rate.